Arnobio Morelix is a professional in the field of social entrepreneurship. Arnobio attended the University of Kansas where he graduated with honors receiving his bachelor’s degrees in economics and business administration with concentrations in international business and entrepreneurship. He is a social entrpereneur with the PESSOA Institute, an organization teaching entrepreneurship to remote communities in South America. At the PESSOA Institute, Arnobio served as a founder and Communications Director.
Social entrepreneurship has long been a passion of Arnobio, but what is social entrepreneurship exactly? If you could imagine, a business entrepreneur measures success based on profit and return numbers. Now from a social entrepreneur perspective, success is measured based on a positive return to society. Arnobio’s PESSOA Institute has a focus in helping educate people in South America on how to successfully start their own businesses. Since its founding, PESSOA has trained more than 2,000 people in various regions.
While at the University of Kansas, Arnobio was a guest lecturer for the Center of Latin American Studies outreach efforts. In his talks for the Center, Arnobio shared his experiences with the PESSOA Institute and the various communities PESSOA has impacted.
In his latest book, Erik Qualman, a Forbes Top 50 Digital Influencer and the international bestselling author of Socialnomics and Digital Leader, featured Arnobio and his social entrepreneurship work. He wrote:
“In a hundred years, the notion that businesses can pursue profits alone at the expense of society will probably be outdated. And it might sound as archaic as the early 1900s’ use of child labor sounds to us today.
This trend is fueled by increasing transparency in the business world. As companies come under public scrutiny, practices that were common—such as disregard for the environment or sweatshop-like working conditions for whole communities—are not acceptable anymore.
In Brazil, however, there was a group that was invisible to society. Remote communities and indigenous tribes, in areas including the Amazon jungle and the arid backcountry, usually got the short end of economic development. To help solve this problem, social entrepreneur Arnobio Morelix cofounded the PESSOA Institute. PESSOA teaches people in these communities how to start their own businesses, including participating in the online economy. The project has trained more than 2,000 people for free since its inception in 2009.
For his project, Arnobio has recently been nominated for the Inspiring Young Innovators of Brazil prize, organized by Revista Veja, the largest circulation magazine in the country.”