Adrian Grenier, the star of HBO’s series, Entourage is taking on a few new roles. For one, Grenier was recently hired by Dell as a “social good advocate.” In the heat of business, many companies can lose sight of certain initiatives. Dell has an initiative to do social good and does not want to lose sight of that. Grenier has a track record of working for social causes. He has helped create a television show for the Discovery Channel on sustainable living and he’s even began creating a documentary on raising awareness for whales and the ocean noise pollution.
Adrian will also be a part of “The Venture,” a business start-up competition. Grenier will serve as a judge along with Alexandre Richard, the CEO of Pernod Ricard’s, and Morgan Clendaniel, the founding editor for Co.Exist. Adrian will help decide which of five entrepreneurs will be awarded $1 million.
The show strongly resembles ABC’s Shark Tank but has a bit of a different focus. The competition will judge based on longevity of the business, their core principles, and what they are looking to do from a social perspective. Social entrepreneurship is the idea that financial success and social good can work hand in hand. This is what the judges will ultimately be looking for. Social entrepreneurship has been on the rise in the last 20 years, due in large part to millennials.
The Venture had over 1,000 applicants which will ultimately be cut down to 16 competitors. At that point, the field will be narrowed down to 5 finalist. Now it won’t be a winner takes all competition. Each of the five finalist has a chance to walk away with a portion of the $1 million. It won’t be televised, but can be sometime down the road.
For more on this interesting competition, check it out on Fortune.com.